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Minute9

Minute9 helps teams perform when time is short, and pressure is high.

Combining performance psychology research with practical observation, we review how teams prepare, communicate and make decisions during demanding moments. Our work focuses on professional sport, with clients including Brighton & Hove Albion, Brazil’s national football team, NBA basketball teams, and Argentina’s national rugby team.

Through game-day reviews, research and workshops, we help coaches improve team talks, half-time routines, leadership and the wider performance environment. We turn observations into practical changes that teams can use.

We also learn from and advise people working under pressure beyond sport, including cancer surgeons in operating theatres, fire service teams and DJs performing live. These different settings offer valuable lessons in preparation, timing, teamwork and clear communication.

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Minute9